Leekes, a midsize home furnishings retailer in the UK, was in expansion mode. To help promote the opening of a new Leekes store in Coventry, its digital marketing team wanted to engage customer with an interactive virtual experience of the store’s interior. However, the new store had over 45 departments across two floors and 185,000 sq ft, so Leekes needed a well-organized and easy-to-navigate solution.
Since the Street View launch, more than 20,000 visitors to the Leekes website have viewed the tour, with five times higher engagement than any other page on the site. The tour has also helped to increase foot traffic to the store, with a 20% increase over the prior year.